Distribution Research- IT

"IT" is a mystery/horror film from 2017. The genre is similar to ours since we include comedic, mystery, and horror elements in it. Th dialogue includes humor even though there is the horror element which is very similar to our film. It follows a group of teenagers throughout the entire movie which is similar to my movie. Many trailers were released to attract the attention of the target audience. "IT" the film is also based off of the book by Stephen King so many people were already interested in the film. The DVD was available for pre-order weeks before the release because this was around Christmas time. The DVD release date was January 9th, 2019 and was available on many streaming services such as Amazon Prime Video, VUDU, and Hulu. The teenagers who acted in the film also posted many trailer links, and small clips from the movie on their social media accounts to attract more attention to the film.