Audience Engagement Research- Hush

Both "Hush" and "Girls Night" have female roles. They are also both classified under horror/mystery and have similar target audiences of teenagers. Teens typically enjoy horror movies and movies with a strong female lead. In our movie the main characters are teenage girls and in Hush the main character is a young women. Hush has a thriller/horror genre that is similar to our horror/mystery genre. The goal of both films is to keep the audience on the edge of their seat and fully engaged in the movie. Hush premiered at the 30th annual SXSW Music, Film and Interactive Conferences and Festivals to become more well known. Hush was a fairly small movie with not much of a budget. The movie only started to get lots of attention once Netflix snatched up the property not long after its premiere. Once it was available on Netflix many more people had access to the film and it received much more attention. A site called IMDb was very helpful in promoting the movie. It gave rating and reviews of Hush as soon as it came out to let people know that it was a good movie and was worth watching. Also before the release of the movie YouTube released trailers of Hush. This grabbed the attention of many people who enjoy watching horror movies and left them wanting more once the trailer was over. To market my film I would also make an engaging trailer with a suspenseful ending leaving the audience wanting more. I also would try to market more on well known social media such as Facebook, Twitter, and Instagram. This would reach my target audience the best.